Fixtures
The recurring cultural moments across the year ahead: awards seasons, finals, sales events, the big releases. High confidence, because they happen every year, so you can plan for them now. Filter by type to cut the noise.
Retail
MEDIUM
happening now
Back to school
1–31 Aug 2026 · Retail
Why it matters
The second-biggest US retail season after the holidays: supplies, apparel, tech and dorm setup across late summer.
Move first
A seasonal moment for apparel, tech, stationery and home categories.
Games
HIGH
happening now
Beast of Reincarnation (game release)
4 Aug 2026 · Games
Why it matters
Beast of Reincarnation is a game release; the title suggests action or fantasy but specifics are unconfirmed. One to watch as details emerge.
Move first
PlayStation can spotlight it at launch if it lands on their platform.
TV
HIGH
in 1d
The Shards (TV premiere)
5 Aug 2026 · TV
Why it matters
"The Shards" premieres 2026-08-05. A dated screen moment for reactive social and talent plays when conversation builds around it.
TV
HIGH
in 1d
Sterling Point (TV premiere)
5 Aug 2026 · TV
Why it matters
"Sterling Point" premieres 2026-08-05. A dated screen moment for reactive social and talent plays when conversation builds around it.
Games
HIGH
in 1d
Montabi (game release)
5 Aug 2026 · Games
Why it matters
"Montabi" releases 2026-08-05. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in 1d
IRON NEST: Heavy Turret Simulator (game release)
5 Aug 2026 · Games
Why it matters
IRON NEST: Heavy Turret Simulator is a game release, and the title points to a turret-defence simulation experience. A niche pick for simulation and strategy fans.
Move first
Category play: a gaming-hardware or peripherals brand can align with the sim crowd at launch.
Games
HIGH
in 2d
Marvel Tokon: Fighting Souls (game release)
6 Aug 2026 · Games
Why it matters
"Marvel Tokon: Fighting Souls" releases 2026-08-06. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Film
HIGH
in 3d
Ice Cream Man (cinema release)
7 Aug 2026 · Film
Why it matters
"Ice Cream Man" hits US cinemas 2026-08-07. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in 3d
One Night Only (cinema release)
7 Aug 2026 · Film
Why it matters
"One Night Only" hits US cinemas 2026-08-07. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in 3d
DC (cinema release)
7 Aug 2026 · Film
Why it matters
"DC" hits US cinemas 2026-08-07. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in 3d
Teenage Sex and Death at Camp Miasma (cinema release)
7 Aug 2026 · Film
Why it matters
"Teenage Sex and Death at Camp Miasma" hits US cinemas 2026-08-07. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in 3d
Tony (cinema release)
7 Aug 2026 · Film
Why it matters
"Tony" hits US cinemas 2026-08-07. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in 3d
Super Troopers 3 (cinema release)
7 Aug 2026 · Film
Why it matters
"Super Troopers 3" hits US cinemas 2026-08-07. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
TV
HIGH
in 3d
Anna Pigeon (TV premiere)
7 Aug 2026 · TV
Why it matters
"Anna Pigeon" premieres 2026-08-07. A dated screen moment for reactive social and talent plays when conversation builds around it.
TV
HIGH
in 3d
Ricky Gervais Alley Cats (TV premiere)
7 Aug 2026 · TV
Why it matters
"Ricky Gervais Alley Cats" premieres 2026-08-07. A dated screen moment for reactive social and talent plays when conversation builds around it.
Film
HIGH
in 5d
Les Nocturnes (cinema release)
9 Aug 2026 · Film
Why it matters
"Les Nocturnes" hits US cinemas 2026-08-09. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Games
HIGH
in 8d
Sandustry (game release)
12 Aug 2026 · Games
Why it matters
"Sandustry" releases 2026-08-12. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in 8d
Defender of the Crown: The Legend Returns (game release)
12 Aug 2026 · Games
Why it matters
"Defender of the Crown: The Legend Returns" releases 2026-08-12. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
TV
HIGH
in 9d
My Brilliant Career (TV premiere)
13 Aug 2026 · TV
Why it matters
"My Brilliant Career" premieres 2026-08-13. A dated screen moment for reactive social and talent plays when conversation builds around it.
Film
HIGH
in 10d
PAW Patrol: The Dino Movie (cinema release)
14 Aug 2026 · Film
Why it matters
"PAW Patrol: The Dino Movie" hits US cinemas 2026-08-14. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in 10d
Elijah Peel (cinema release)
14 Aug 2026 · Film
Why it matters
"Elijah Peel" hits US cinemas 2026-08-14. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in 10d
Nimrods (cinema release)
14 Aug 2026 · Film
Why it matters
"Nimrods" hits US cinemas 2026-08-14. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in 10d
The End of Oak Street (cinema release)
14 Aug 2026 · Film
Why it matters
"The End of Oak Street" hits US cinemas 2026-08-14. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Games
HIGH
in 10d
Mafia: The Old Country - Man of Honor (game release)
14 Aug 2026 · Games
Why it matters
"Mafia: The Old Country - Man of Honor" releases 2026-08-14. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Film
HIGH
in 11d
Toxic (cinema release)
15 Aug 2026 · Film
Why it matters
"Toxic" hits US cinemas 2026-08-15. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
TV
HIGH
in 12d
Lanterns (TV premiere)
16 Aug 2026 · TV
Why it matters
"Lanterns" premieres 2026-08-16. A dated screen moment for reactive social and talent plays when conversation builds around it.
Games
HIGH
in 12d
Tukoni: Forest Keepers (game release)
16 Aug 2026 · Games
Why it matters
"Tukoni: Forest Keepers" releases 2026-08-16. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in 14d
Sinking City 2 (game release)
18 Aug 2026 · Games
Why it matters
"Sinking City 2" releases 2026-08-18. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in 14d
Twisted Tower (game release)
18 Aug 2026 · Games
Why it matters
"Twisted Tower" releases 2026-08-18. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in ~2 wks
Brigador Killers (game release)
19 Aug 2026 · Games
Why it matters
"Brigador Killers" releases 2026-08-19. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
TV
HIGH
in ~2 wks
The Dynasty: UConn Huskies (TV premiere)
20 Aug 2026 · TV
Why it matters
"The Dynasty: UConn Huskies" premieres 2026-08-20. A dated screen moment for reactive social and talent plays when conversation builds around it.
Games
HIGH
in ~2 wks
Mortal Shell II (game release)
20 Aug 2026 · Games
Why it matters
"Mortal Shell II" releases 2026-08-20. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in ~2 wks
S.T.A.L.K.E.R. 2: Cost of Hope (game release)
20 Aug 2026 · Games
Why it matters
"S.T.A.L.K.E.R. 2: Cost of Hope" releases 2026-08-20. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in ~2 wks
Summer In The City - Season One (game release)
20 Aug 2026 · Games
Why it matters
"Summer In The City - Season One" releases 2026-08-20. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Film
HIGH
in ~2 wks
Mutiny (cinema release)
21 Aug 2026 · Film
Why it matters
"Mutiny" hits US cinemas 2026-08-21. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in ~2 wks
Insidious: Out of the Further (cinema release)
21 Aug 2026 · Film
Why it matters
"Insidious: Out of the Further" hits US cinemas 2026-08-21. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in ~2 wks
The Magic Faraway Tree (cinema release)
21 Aug 2026 · Film
Why it matters
"The Magic Faraway Tree" hits US cinemas 2026-08-21. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in ~2 wks
Spa Weekend (cinema release)
21 Aug 2026 · Film
Why it matters
"Spa Weekend" hits US cinemas 2026-08-21. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Film
HIGH
in ~2 wks
It Ends (cinema release)
21 Aug 2026 · Film
Why it matters
"It Ends" hits US cinemas 2026-08-21. A dated release moment for tie-ins, gifting and reactive social when conversation builds around it.
Games
HIGH
in ~3 wks
Aliens: Fireteam Elite 2 (game release)
25 Aug 2026 · Games
Why it matters
"Aliens: Fireteam Elite 2" releases 2026-08-25. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in ~3 wks
Resonance: A Plague Tale Legacy (game release)
27 Aug 2026 · Games
Why it matters
"Resonance: A Plague Tale Legacy" releases 2026-08-27. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in ~3 wks
Star Wars Zero Company (game release)
27 Aug 2026 · Games
Why it matters
"Star Wars Zero Company" releases 2026-08-27. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
TV
HIGH
in ~4 wks
The Great American Road Rally: Celebrity Edition (TV premiere)
2 Sep 2026 · TV
Why it matters
"The Great American Road Rally: Celebrity Edition" premieres 2026-09-02. A dated screen moment for reactive social and talent plays when conversation builds around it.
Games
HIGH
in ~4 wks
The Blood Of Dawnwalker (game release)
3 Sep 2026 · Games
Why it matters
"The Blood Of Dawnwalker" releases 2026-09-03. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
Games
HIGH
in ~4 wks
Onimusha: Way Of The Sword (game release)
4 Sep 2026 · Games
Why it matters
"Onimusha: Way Of The Sword" releases 2026-09-04. A dated gaming-culture moment for tie-ins, creator activations and reactive social.
TV
HIGH
in ~5 wks
Stronger Together (TV premiere)
5 Sep 2026 · TV
Why it matters
"Stronger Together" premieres 2026-09-05. A dated screen moment for reactive social and talent plays when conversation builds around it.
TV
HIGH
in ~6 wks
Crew Girl (TV premiere)
12 Sep 2026 · TV
Why it matters
"Crew Girl" premieres 2026-09-12. A dated screen moment for reactive social and talent plays when conversation builds around it.
Retail
HIGH
in ~3 mo
Halloween
31 Oct 2026 · Retail
Why it matters
A huge US cultural and retail event: costumes, candy, decor and a flood of themed creator and brand content.
Move first
A themed range and creator moment for confectionery, retail and beauty.
Retail
HIGH
in ~4 mo
Black Friday
27 Nov 2026 · Retail
Why it matters
The biggest shopping day of the US year, with deal content and spend intent building for weeks ahead.
Move first
The marquee sales moment for tech, home and consumer-electronics brands.
Retail
HIGH
in ~4 mo
Cyber Monday
30 Nov 2026 · Retail
Why it matters
The online-first bookend to Black Friday weekend, catching the deal-hunters who held out.
Move first
A second discount swing for online retail and the tech category.
Culture
HIGH
in ~5 mo
New Year's Eve
31 Dec 2026 · Culture
Why it matters
The Times Square ball drop anchors a national broadcast, with parties, hosting and resolution content across the country.
Move first
A hosting, delivery and fresh-start beat for food, beverage and wellness.
Culture
MEDIUM
in ~6 mo
The Grammy Awards
7 Feb 2027 · Music
Why it matters
Music's biggest US awards night and a major social-watch moment, with red-carpet, performance and upset chatter running for days either side.
Move first
A second-screen and reactive-social window for music, audio and lifestyle brands.
Sport
MEDIUM
in ~6 mo
Super Bowl
14 Feb 2027 · Sport
Why it matters
The single biggest day on the US calendar: the game, the ads and the halftime show, with the highest TV audience and the most expensive ad inventory of the year.
Move first
The marquee moment for food, beverage, delivery and snacking; ad-watching is itself the event.
Retail
HIGH
in ~6 mo
Valentine's Day
14 Feb 2027 · Retail
Why it matters
A reliable retail spike for flowers, gifting, dining and beauty, plus a steady run of anti-Valentine's counter-content.
Move first
Gifting, self-care and date-night plays for beauty, food and delivery categories.
Culture
MEDIUM
in ~7 mo
The Academy Awards
14 Mar 2027 · Culture
Why it matters
Hollywood's showpiece and a global fashion and culture moment, with red-carpet, speeches and meme cycles dominating feeds.
Move first
A fashion, beauty and entertainment second-screen moment to plan reactive content around.
Sport
MEDIUM
in ~7 mo
March Madness
16 Mar–6 Apr 2027 · Sport
Why it matters
The NCAA basketball tournament: three weeks of brackets, upsets and office-pool talk that builds a sustained sport-and-social moment.
Move first
A bracket, snacking and group-watch window for food, beverage and delivery brands.
Culture
HIGH
in ~8 mo
St Patrick's Day
17 Mar 2027 · Culture
Why it matters
A green-themed day of parades, pub trade and going-out content across US cities.
Move first
A going-out and hosting beat for beverage, hospitality and delivery.
Retail
HIGH
in ~8 mo
Easter weekend
26–29 Mar 2027 · Retail
Why it matters
A long weekend of candy, gifting, family meals and travel, with a heavy seasonal retail run in the weeks before.
Move first
A seasonal range and travel moment for confectionery, grocery and tourism.
Retail
HIGH
in ~9 mo
Mother's Day
9 May 2027 · Retail
Why it matters
One of the biggest gifting and dining days of the year: flowers, beauty, brunch and appliances, with spend planning starting weeks out.
Move first
A gifting hero moment for beauty, home, audio and food-delivery categories.
Retail
HIGH
in ~11 mo
Father's Day
20 Jun 2027 · Retail
Why it matters
A major gifting day skewing to tech, tools, grooming and gadgets.
Move first
A gadget, grooming and tools gifting window for tech, home and audio brands.
Retail
MEDIUM
in ~12 mo
Amazon Prime Day
16–17 Jul 2027 · Retail
Why it matters
A mid-summer online sale event that has become a genuine deal-hunting tentpole and a warm-up for the holiday season.
Move first
A real discount window for tech, home and consumer-electronics categories.