Poem Pulse

#1 EMERGING ▬ Plateau · +2% 2d

UK cult cake launches in Australia via Messina

Get Baked's cult UK 'Bertha' chocolate cake launched in Australia via a Gelato Messina collab, driving creator content across TikTok and Instagram alongside a McDonald's warm-cookie trial.

Corroborated across

InstagramTikTok

Instagram@adrianwidjy: 🚨 The UK’s most famous chocolate cake is FINALLY coming to Australia! 🇬🇧🍫 @ TikTok@adrianwidjy: 🚨 The UK’s most famous chocolate cake is FINALLY coming to Australia! 🇬🇧🍫 TikTok@adrianwidjy: 🚨 NEW Macca’s dessert TRIAL just landed @mcdonaldsau ! 🍪🍫 We found these NE

Medium Interest: dessert, food creators, McCain, UberMomentum: acceleratingCultural type: FormatGeography: AU

@adrianwidjy: 🚨 NEW Macca’s dessert TRIAL just landed @mcdonaldsau ! 🍪🍫 We found these NEW warm loaded chocolate chip cookies at the Macca’s Haberfield store! 🤯 They’re served warm and loaded w Food & Drink

▬ Plateau · +2% 2d

Short 7d+2%

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First seen 2026-07-30

Peak date 2026-07-31

Peak 92

Now 92

Date	Strength	Events	Top sources
2026-07-31	92	1	instagram_creator_watch
2026-07-30	89	1	tiktok_creator_watch

#2 EMERGING ▲ Accelerating · 1d

Scratch-cooking content and kitchen-tool buying rise in AU

From-scratch cooking content continues to spike (Andy Cooks at 14.3x baseline) alongside revealed buying of a cheap OXO peeler on Amazon AU movers, amid persistently high grocery prices.

Corroborated across

InstagramAmazon Au MoversABC News Au

Instagram@andyhearnden: Stop 🛑 buying Hollandaise - it’s easy to make and way better homemade. #b Amazon Au MoversOXO Good Grips Swivel Peeler ABC News AuThe everyday items that have gone up in price — and what's gone down

Medium Interest: cooking, cost of living, McCain, Amazon, RoborockMomentum: acceleratingCultural type: BehaviourGeography: AU

OXO Good Grips Swivel Peeler Shopping & Retail

▲ Accelerating · 1d

Short 7d0%

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First seen 2026-07-30

Peak date 2026-07-30

Peak 75

Now 75

Date	Strength	Events	Top sources
2026-07-30	75	1	amazon_au_movers

#3 MAINSTREAM ▲ Accelerating · 1d

Turning-30 milestone-trip theme builds in AU

Turning-30 anxiety content continues among AU creators, now paired with mainstream coverage of The Birthday Trip film trailer in SMH and The Age.

Corroborated across

SMH CultureThe Age CultureInstagram

SMH CultureThe Birthday Trip trailer The Age CultureThe Birthday Trip trailer Instagram@undiagnosedanthony: So old #genz #millenial #gettingold

Medium Interest: travel, turning 30, AirNZ, Tourism AustraliaMomentum: acceleratingCultural type: TopicGeography: AU

The Birthday Trip trailer Music

▲ Accelerating · 1d

Short 7d0%

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First seen 2026-07-30

Peak date 2026-07-30

Peak 70

Now 70

Date	Strength	Events	Top sources
2026-07-30	70	2	media_smh_culture, media_the_age_culture

#4 MAINSTREAM ▲ Accelerating · 1d

Jared Leto abuse-allegation documentary covered in AU

A BBC documentary alleging criminal sexual conduct by Jared Leto against four women, some as teenagers, is being covered across the Guardian, SMH, The Age and Rolling Stone Australia.

Corroborated across

Guardian AU CultureSMH CultureThe Age CultureRolling Stone Au

Guardian AU CultureJared Leto: Hollywood’s Dark Secret review – the tales of abuse are utterly disturbing SMH CultureJared Leto accused of criminal sexual conduct by four women The Age CultureJared Leto accused of criminal sexual conduct by four women Rolling Stone AuJared Leto Accused of Criminal Sexual Conduct by Four Women in BBC Documentary

High Interest: celebrity accountability, documentary, entertainmentMomentum: acceleratingCultural type: TopicGeography: Global

Jared Leto accused of criminal sexual conduct by four women News & Politics

▲ Accelerating · 1d

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Part of Jared Leto Misconduct Allegations

No connections mapped yet.

First seen 2026-07-30

Peak date 2026-07-30

Peak 67

Now 67

Date	Strength	Events	Top sources
2026-07-30	67	2	media_smh_culture, media_the_age_culture

#5 MAINSTREAM ▲ Accelerating · 1d

Furious climbs to #2 on JustWatch Australia

The thriller Furious climbed to #2 on JustWatch AU (from #4) with prestige reviews in SMH and The Age framing it around themes of sexual violence and revenge.

Corroborated across

JustWatchSMH CultureThe Age Culture

JustWatchFurious (2026, TV) SMH CultureLoved Killing Eve? This post-Epstein thriller is must-watch TV The Age CultureLoved Killing Eve? This post-Epstein thriller is must-watch TV

Medium Interest: streaming, prestige TV, SBSMomentum: acceleratingCultural type: TopicGeography: AU

Loved Killing Eve? This post-Epstein thriller is must-watch TV Film & TV

▲ Accelerating · 1d

Short 7d0%

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First seen 2026-07-30

Peak date 2026-07-30

Peak 70

Now 70

Date	Strength	Events	Top sources
2026-07-30	70	2	media_smh_culture, media_the_age_culture

#6 MICRO ▲ Accelerating · 1d

Audible celebrity-in-Bondi creator ad gains traction

A single AU creator video reacting to Jennifer Coolidge in Bondi for an Audible ad reached 3.4x the creator's baseline; single-source and unverified beyond that post.

Corroborated across

TikTok

TikTok@alright.hey: JENNIFER COOLIDGE IN BONDI???? Listening to @Audible???? She’s sooo me 🙂‍↕️🙂

Low Interest: Audible, Amazon, celebrity, creator marketingMomentum: acceleratingCultural type: FormatGeography: AU

@alright.hey: JENNIFER COOLIDGE IN BONDI???? Listening to @Audible???? She’s sooo me 🙂‍↕️🙂‍↕️🙂‍↕️ #jennifercoolidge #audible #bondi #australia #ad Travel

▲ Accelerating · 1d

Short 7d0%

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First seen 2026-07-30

Peak date 2026-07-30

Peak 82

Now 82

Date	Strength	Events	Top sources
2026-07-30	82	1	tiktok_creator_watch